- No monthly fees with this "click and pay" model
- Works on any web-enabled cell phone
- No cell phone downloads necessary
- Members can select the types and timing of alerts
- Sign-up is quick, easy and convenient
- All alerts have a "quick buy" button
- It also can be linked to the merchant gift card
- Little or no cost - integration requires no additional
hardware
- High security - integrity, authorization, authentication,
confidentiality and non-repudiation of transactions
- Convenience - ease of use and quick adoption by the merchant's customer demographics
- Great PR potential - mCommerce is the new "buzz word"
moving to the on-demand entertainment arena
- Quick test and prototype - because no additional infrastructure is
required, implementation is almost immediate
